Corina Muir is an Aboriginal designer, nature protector, campaigner, mother and founder of ethical children’s wear label, Amber Days. A proud Yorta Yorta and Boonwurrung woman, Corina has always been passionate about the environment and people, so when falling pregnant with her daughter, finding clothes that didn’t use harmful chemicals in their processes was really important. She was also motivated to achieve financial independence, and push back on the narrative of having a 9-5 job, which just didn’t work for her as an Aboriginal woman and single mother. From there, Amber Days was born.
Amber Days is a 100% Aboriginal owned children’s wear label inspired by the Australian bush, desert and sea. With the aim of having minimal environmental impact but also creating positive change in the fashion industry by supporting ethical manufacturers and fabric suppliers. Amber Days collaborates with a different female Aboriginal artist for each collection, to share stories through art continuing culture like we have done for tens of thousands of years.
One of Corina’s biggest motivations in starting Amber Days was to create business for good - to break down the barriers that young women of colour face, and shift the narrative around Aboriginal women in business. She believes supporting women is so important in creating a fairer and more just society, and changing the systems that continue to oppress women is essential in achieving this. Having previously worked in the areas of family violence, child protection and community organising, Corina understood the challenges many women of colour face, and wanted to use her business as a vehicle for change.
Corina also hopes Amber Days will bring pride and connection to the kids who wear her products, as well as strengthening their sense of identity and connection to country. For Corina, Amber Days is more than just clothing - its about reducing our impact on the environment, bettering our country, strengthening Aboriginal voices and revamping culture and language.
Corina’s passion for sustainable business and beautiful design work has led to Amber Days showcasing at Finders Keepers Market in 2019, listing on The Iconic marketplace in 2020, being featured in British Vogue, and being invited to the 2021 AfterPay Australian Fashion Week. Corina is an incredibly staunch advocate for ethical and sustainable business, and believes fashion is a powerful way to celebrate and showcase Aboriginal culture and stories.